About Us

el VINO produces delicious, easy drinking wines. The brand was founded by a culturally eclectic group of friends whose diverse influences shaped their relationship with wine as not just a beverage, but a lifestyle. On a mission to change the narrative about wine, el VINO is crafted to be approachable, accessible, and versatile. We seek to make wine drinking fun, not fussy. Our vibrant aesthetic and elevated lifestyle approach is inspired by seeking moments of beauty in everyday life.

Produced in the Valle de Guadalupe, Baja California, Mexico – a region known for its vibrant food, wine and design – our wines deliver exceptional quality for everyday enjoyment.

We are proud to partner with winemaker Lulu Martinez Ojeda, a fourth-generation winemaker who spent a decade in Bordeaux, working at Chateau Brane-Cantenac before returning to her native town in Mexico to defy traditions and usher in a new style of winemaking.

el VINO wines are low-intervention, made with less than 2 grams of sugar per bottle, and are naturally lower in alcohol content at 12% ABV. We feel as good about drinking it as we do while we’re drinking it, and we hope you will too.